Advanced Negotiation Skills for Buyers Representation
(One of three courses required for the PREN certification)
Buyer representation has changed.
With increased scrutiny, evolving regulations, and more informed clients, earning a buyer’s trust and commitment now requires more than enthusiasm or explanation. It requires clarity, confidence, and a professional negotiation process.
In this course, we apply the negotiation foundations from AREN directly to buyer conversations — focusing on how to engage buyers thoughtfully, articulate your value without defensiveness, and manage objections without escalation.
The emphasis is not on scripts.
It is on judgment.
You’ll explore how principled negotiation theory shows up in buyer presentations, commitment conversations, and emotionally charged decision-making moments. The goal is not pressure, but alignment — so motivated, respectful buyers choose to work with you.
This course is designed for agents who want to approach buyer representation with steadiness, clarity, and professional authority.
Prerequisite:
Completion of AREN (or equivalent CNE) is required.
Certification Requirement:
100% attendance and participation are required to earn PREN credit.
Course Details
Wednesday October 14th, 2026
Noon - 3:00pm ET
9:00am - Noon PT
Cost is $249 no additional or annual fees
Discounts for Multiple Registrations
