Advanced Negotiation Skills for Seller Representation
(One of three courses required to earn your PREN - Professional Real Estate Negotiator Certification)
Listing presentations are not sales conversations.
They are negotiations about trust, judgment, and alignment.
In today’s market, sellers are more discerning, more informed, and often more emotionally invested in their outcomes. Strong listing agents understand that securing saleable listings requires more than persuasion — it requires clarity and professional confidence.
In this course, we focus on applying principled negotiation theory to seller conversations, pricing discussions, and objection handling. You’ll learn how to hold steady in difficult moments, address unrealistic expectations without confrontation, and earn listings at the right price and the right commission.
This is not about convincing sellers.
It is about guiding decisions.
PREN Sellers is designed for agents who want to approach listing negotiations with discipline, credibility, and composure.
Prerequisite:
Completion of AREN (or equivalent CNE) is required.
Certification Requirement:
100% attendance and participation are required to earn PREN credit.
Course Details
Tuesday October 20th, 2026
Noon - 3:00pm ET
9:00am - Noon PT
Cost is $249 no additional or annual fees
Discounts for Multiple Registrations
